Find Your TrailExploring and celebrating the place we all love to call home.
VOL. 308 / Find Your Trail
Meet this week’s guest editor, James Moffitt. He is the founder of TrailHead Creative and an avid outdoorsman whose work lives at the intersection of food, the outdoors, sustainability, stewardship, and storytelling. Working with brands ranging from startups to Fortune 200 companies has given him a unique perspective that he brings to every client and project.
James launched TrailHead Creative to merge his passion for storytelling with his love of outdoor adventure. Adding another creative layer to the agency’s Northside headquarters, James also co-founded HomeFire Gallery, an independent art and exhibition space dedicated to creativity and community.
He says the best part about his work is learning from so many different people and walks of life. James is an Eagle Scout, a published author, and a partner in The Fleming Preserve, an upland hunting preserve based in Amelia County, Virginia.
When he’s not working, he’s often spending time with his daughter, tying flies, pursuing wild game, or generally tinkerin’.
This week, James is here to share his tips for exploring and celebrating this place we all love to call home.
Take it away, James ...
Beyond Boundaries R.I.M.B.Y Festival
TrailHead had the honor of partnering with Beyond Boundaries for several years, and their mission resonates closely with our own. R.I.M.B.Y. Festival (Right In My BackYard) is one of their signature annual events. Free and open to the public, it celebrates many of the things that make Richmond special.
RVA RIMBY Festival, hosted on June 7, is a free outdoor festival highlighting the incredible and unique outdoor activities found right here in Richmond’s backyard. The festival features food, drinks, music, games, and prizes, with proceeds supporting outdoor adventure and environmental education opportunities for individuals with disabilities, underserved youth, veterans, and recovery programs.
We’ll be vending at this year’s Fledge Fest. I love that Triple Crossing Beer has doubled down on building community around the outdoors while actively supporting both the Virginia Department of Wildlife Resources and broader conservation efforts.
Triple Crossing is one of those Richmond brands that could easily have gotten “too big” to stay closely connected to the community, but instead, they’ve continued to invest in giving back and supporting the people and organizations around them. Fledge Fest will include a kids’ station with face painting and crafts, falcon cam footage on the big screen, a chance to meet a few feathered friends, exclusive event merch, and a brand-new collaboration beer.
Brent Stubblefield has been a longtime friend, mentor, and partner, and Join or Die Knives is one of those iconic Richmond brands that serves as a steadfast reminder of why I love it here and love working with local businesses.
They offer knifemaking classes year-round — a must-attend experience for just about anyone. It’s hard work, but there’s something deeply rewarding about creating something as timeless as a knife with your own hands. The classes are beginner-friendly, and Brent and his team bring an incredible depth of knowledge and craftsmanship to the experience.
Fun fact: Brent and I actually worked together to make the knife I used to cut my daughter’s umbilical cord. I carry one of his knives every day, and when she’s old enough, my daughter will receive the knife I made for her.
TrailHead was founded in 2020 to combine my passion for the outdoors with my career in content marketing. I wanted to step away from the corporate agency grind and build something rooted in fairness, meaningful work, and the places and communities I care about most.
A big part of TrailHead’s identity comes from wanting to tell outdoor stories differently. So much of the industry focuses on the West, while states like Virginia offer incredible hunting, fishing, mountains, rivers, and coastline right in our backyard. We try to bring that perspective into every campaign and piece of content we create.
Our agency is built around three values: craft, community, and conservation. We believe in creating thoughtful work that lasts, supporting the communities around us, and using our platform to encourage sustainability and stewardship wherever possible.
Most importantly, none of this would exist without the people who have supported us along the way. Thank you to everyone who has supported TrailHead over the years, and especially to Millie Whitmore, Summer Markham, Daisy Norman, and Madeline Guzzo for the work they put in every day.
