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This is a new phrase, but not a new direction. It’s a reflection of who The Branch Museum has always been. When the Branch House was built in 1919, it was technologically advanced: indoor electricity, an elevator, and a central vacuum. Designed not just to impress, but to push what was possible. Just like the Branch family themselves — John Kerr Branch, Mary Munford, Margaret Glasgow, Zayde Dotts, and Ned Rennolds — champions of progress, equity, and civic access long before those values were widely embraced.
Today, that same spirit fuels The Branch Museum. Through exhibitions, programs, and partnerships, The Branch highlights design that invites visitors to see things differently. It has woven this story into a new logo that was rolled out this year. The angles of the house, tilted on its side, reframe what we see: a “B” becomes a house, a house becomes a “B.” A nod to the toppled monuments that once stood outside its door, a symbol of a city always redefining progress, and an invitation to shift your perspective. The Branch invites you to come be a part of it.
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