vol. 2 / less but better

vol. 2 / less but better



We designed Here. to require participation. Think: less reading, more doing. Pick which items appeal to you, then grab eight friends and get out there!

Use these newsletters as inspiration, for now or later. Our site will soon maintain an archive so you can always revisit ideas.

Today's volume contains our first Futures section. In these, we’ll key you into planning moments so you don’t miss a thing.

Live Oaks

& Neon

Not what Sheryl Sandberg had in mind, but the ultimate way to enjoy the State Fair of Virginia is to lean in. Break out your flannel and boots, find a pack of friends, and go whole hog. 

Scatter the group to bring back different plates, aka State Fair tapas. Say yes to pretzel-wrapped bratwurst and fried Oreos. Ride the Ferris Wheel. Pet some baby animals. Watch the Xpogo Stunt Team. The Demo Derby finals are on Sunday. There’s a rodeo every day. Catch acoustic bluegrass. And people watch, obviously.

Cash is king; come prepared.



Through Sunday, October 8




Before the weather cools, spend your Saturday morning at the South of the James Farmers Market. Arrive before 10am to avoid crowds.

Secretly, the SOJ Market is really the most incredible al fresco brunch spot. There’s always a serious line for Yoder’s Donuts, so check out Alchemy coffee, Kitchenette’s bagels (with the works), Goatocado’s breakfast bowls and Hog Haven breakfast sandwiches. Try tastes of Grammy O’s sticky buns, Reginald’s peanut butter and Goats R Us cheeses.

If you’re after produce, the mid-season transition offers a lot of choice. Enjoy the last of peaches, peppers and tomatoes, while apples, kale and radishes are starting to come in strong.


Saturdays in October / 8am-12pm

Futures: Less Hunt,

More Gather

Tickets to Ledbury’s famed Quail Hunt are almost sold out. Sure, there’s a morning hunt, but we’re all about the afternoon field feast.

Ledbury has the clout to bring in the most exciting chefs, bartenders and partners, so make a point to visit each station. A pig roast, oysters, beer, wine, cocktails, shopping, archery, live music. For all that, tickets are just $60. Wear your field party finest; the fashion does not disappoint.

After you’ve made the rounds, take a seat in the grass — preferably by the bonfire — and just relax in the splendor of the Virginia countryside.


Saturday, November 4 / 2-6pm

Richmond, GoochlandAli Croftgo, eat